Mondays, 11:30 to 1:30 Journalism Building, Room 204
If you’re craving the chance to conceptualize a new brand from the ground up, this seminar is for you. You’ll dabble in the realm of retail bricks and mortar, analyzing a category and devising the brand concept for a boutique, restaurant, coffee house, or even a specialty store – with every choice your own, from brand name to logo, color palettes to building materials, fixtures to seating, to textiles and traffic patterns. And then, of course, you’ll tackle the launch of your innovative new brand, conveying your unique experience to prospective consumers in a 360-degree fashion. You’ll be able to tap into all communication disciplines and come away with a beautifully well-rounded mix of both physical and online pieces and platforms. You can consider the use of everything from countless forms of print, to social and content marketing, to promotions, special events, influencer marketing, pop-up experiences, sponsorships, etc.
Instructor: Kirsten Strausbaugh, Grady College of Journalism and Mass Communication, Advertising and Public Relations
Kirsten Strausbaugh is a seasoned advertising professional, with 25+ years of industry experience. She has a strong background in brand personality, strategic development and brand storytelling, creative ideation, and tactical execution, and she specializes in the conception and launch of new brands and the structure and execution of retail environments, with a heavy emphasis on visual assets and compelling brand communications. She has worked with numerous national brands, including The Walt Disney Company, the Coca-Cola Company, AT&T, Intel, Chick-Fil-A, The Home Depot, Build-A-Bear Workshop, Arby’s and Turner Entertainment.